There Is No Need To Reinvent The Lemur

Do Not Attempt To Dazzle And Stun Your Audience No Need To Reinvent The Lemur

I have been a promotion writer for 30+ years. Essentially, promotion writing involves making true statements in a way that encourages readers to arrive at false conclusions. For example, when I say that our vinyl siding virtually never needs painting I’m actually saying our siding needs painting.

“Ultimately it’s not what you don’t say that matters most so much as how you don’t say it.” Taz Mopula

This profession has never posed a moral struggle because, to me, the marketplace rule is caveat emptor and companies have the right to hire professional persuaders adept at putting products and services in the most positive light possible.

“Learn to speak the truth; it is helpful to be fluent in a foreign language.” Taz Mopula

However, when it came to recovery, and writing my books, I went to the opposite extreme. Rigorous, even brutal, honesty was my modus operandi; I understood that there was no alternative. When writing about serious matters like mental illness, evil, and addiction I quickly realized there was no room for preaching or persuasion, only the truth was important, only the story mattered.

“Writing is the easiest part of being a writer; the most difficult part is becoming a writer.” Taz Mopula

Years spent in therapy and recovery netted a treasure trove of knowledge, not just about the hideous monsters that delighted in tormenting me, but also the tools and techniques of the healing process itself. Enthusiastic and happy about these positive developments I sought to share what I learned with my near and dear, and was met with various sorts of rejection. After a while, I stopped. One can only be hit in the face with a bull fiddle for so long.

“The audience is never wrong; that said, one does occasionally wander into the wrong theater.” Taz Mopula

I came to understand that people are, for the most part, invested in keeping you in your pigeonhole. If they have come to think of you as a self-destructive loser, continuing to do so makes them feel good about themselves. When you present as self-disciplined, confident, productive and – most egregious of all – happy – your new persona is upsetting and troubling. No amount of explanation will help them understand, or care, what you’ve been through. Only results matter.

“Do not attempt to dazzle and stun your audience with dense, complex constructions; there’s no need to reinvent the lemur.” Taz Mopula

Even before setting down the first word of INVISIBLE DRIVING I vowed to tell my tale with the mercilessness of a research scientist, embarrassment meant nothing to me. I applied the same formula to MOONLIT TOURS and WASHED UP, even though they are novels. When it comes to my personal writing, the poetry, essays and, (in an odd way, even the cartoons), I have no desire to persuade anyone of anything.

“In poetry one finds language distilled until it comes as close to perfection as it will ever get. The absolute simplicity of universal truth, all extraneous vanities stripped away, mixes freely with the impenetrable obscurity of individual experience to create something at once deeply familiar and tantalizingly out of reach, yielding to endless interpretation.” Taz Mopula

Published by

Alistair McHarg

Alistair McHarg was born in Cambridge, Massachusetts, moved immediately to Edinburgh, and three years later moved to Amsterdam. At 6 he settled in Philadelphia and for 16 years was confused by Quaker education; Germanton Friends School and Haverford College. A Master of Arts in Creative Writing from the University of Louisville nudged him even closer to unemployability.

Convinced at an early age that fate had chosen writing as his calling, Alistair followed a characteristically slow and circuitous path. He has found work as deck hand on a Norwegian tramp freighter touring South America, Bureau of Land Management Emergency Fire Fighter in Alaska, guide at a Canadian wilderness survival camp, truck driver crisscrossing Colorado’s continental divide, and inner city cabbie.

Alistair has been arranging words on paper for a living since 1983.