There Is No Need To Reinvent The Lemur

I have been a promotion writer for 30+ years. Essentially, promotion writing involves making true statements in a way that encourages readers to arrive at false conclusions. For example, when I say that our vinyl siding virtually never needs painting I’m actually saying our siding needs painting. “Ultimately it’s not what you don’t say that […]

Attraction Not Persuasion

I have been a promotion writer for 30+ years. Essentially, writing promotion involves making true statements in such a way that readers are encouraged to arrive at false conclusions. For example, when I say our vinyl siding virtually never needs painting – that translates to – our siding needs painting.This profession has never posed a […]