There Is No Need To Reinvent The Lemur

Do Not Attempt To Dazzle And Stun Your Audience No Need To Reinvent The Lemur

I have been a promotion writer for 30+ years. Essentially, promotion writing involves making true statements in a way that encourages readers to arrive at false conclusions. For example, when I say that our vinyl siding virtually never needs painting I’m actually saying our siding needs painting.

“Ultimately it’s not what you don’t say that matters most so much as how you don’t say it.” Taz Mopula

This profession has never posed a moral struggle because, to me, the marketplace rule is caveat emptor and companies have the right to hire professional persuaders adept at putting products and services in the most positive light possible.

“Learn to speak the truth; it is helpful to be fluent in a foreign language.” Taz Mopula

However, when it came to recovery, and writing my books, I went to the opposite extreme. Rigorous, even brutal, honesty was my modus operandi; I understood that there was no alternative. When writing about serious matters like mental illness, evil, and addiction I quickly realized there was no room for preaching or persuasion, only the truth was important, only the story mattered.

“Writing is the easiest part of being a writer; the most difficult part is becoming a writer.” Taz Mopula

Years spent in therapy and recovery netted a treasure trove of knowledge, not just about the hideous monsters that delighted in tormenting me, but also the tools and techniques of the healing process itself. Enthusiastic and happy about these positive developments I sought to share what I learned with my near and dear, and was met with various sorts of rejection. After a while, I stopped. One can only be hit in the face with a bull fiddle for so long.

“The audience is never wrong; that said, one does occasionally wander into the wrong theater.” Taz Mopula

I came to understand that people are, for the most part, invested in keeping you in your pigeonhole. If they have come to think of you as a self-destructive loser, continuing to do so makes them feel good about themselves. When you present as self-disciplined, confident, productive and – most egregious of all – happy – your new persona is upsetting and troubling. No amount of explanation will help them understand, or care, what you’ve been through. Only results matter.

“Do not attempt to dazzle and stun your audience with dense, complex constructions; there’s no need to reinvent the lemur.” Taz Mopula

Even before setting down the first word of INVISIBLE DRIVING I vowed to tell my tale with the mercilessness of a research scientist, embarrassment meant nothing to me. I applied the same formula to MOONLIT TOURS and WASHED UP, even though they are novels. When it comes to my personal writing, the poetry, essays and, (in an odd way, even the cartoons), I have no desire to persuade anyone of anything.

“In poetry one finds language distilled until it comes as close to perfection as it will ever get. The absolute simplicity of universal truth, all extraneous vanities stripped away, mixes freely with the impenetrable obscurity of individual experience to create something at once deeply familiar and tantalizingly out of reach, yielding to endless interpretation.” Taz Mopula

Tristan Tzara, Marcel Duchamp & René Magritte Enter A Non-Existent Bar…

nude descending staircase

Nude Descending a Staircase, No. 2 – Marcel Duchamp

Strolling through… WWW.ALISTAIRMCHARG.COM …one is inevitably struck by the austere minimalism, opulent use of white space, and painstaking attention to detail which combine to create a rarefied atmosphere at once calm, cool, and occasionally collected.

“Ultimately it’s not what you don’t say that matters most so much as how you don’t say it.” Taz Mopula

My work requires such a setting to be appreciated and, as a rule, visitors enjoy a brief respite from the nightmarish cacophony of what is laughingly referred to as modern culture.

“White is the new black, silence is the new eloquence, and obscurity is the new fame.” Taz Mopula

Taz Mopula snippets of mildly enigmatic pseudo-profundity are updated daily.

“To live happily it either is or is not essential that one learns to embrace self-contradictory concepts.” Taz Mopula

My cartoons – which precariously straddle the netherworld separating good-natured merriment from acidic, irreverent iconoclasm – are also updated daily.

“If you cannot see yourself as others see you, you will never understand why they are laughing.” Taz Mopula

Hep cats, deep thinkers, and sensitive artistes should be sure to visit the poetry alcove. Beware, poetry is powerful voodoo and best consumed in small doses. Poems are updated weekly in order to give readers time to recover.

“Without life, poetry itself would be meaningless.” Taz Mopula

Members of the press, and others with a desire to know more; can follow links to a plethora of audio, visual, and written deconstructions of my creative enterprises.

“Reality can only be found in artifice; mere facts simply aren’t honest enough.” Taz Mopula

The blog you are reading now is updated regularly and provides a repository for words too portly to be used elsewhere.

“We write to discover who we are, and in the process, become somebody else.” Taz Mopula

Our Gift Shop, conveniently called BOOKS, is always worth a visit! There you can purchase my redoubtable bipolar memoir, Invisible Driving, and my two satirical novels, Moonlit Tours and Washed Up, in paperback or digital download.

One click convenience HERE takes you right to the checkout line.

…and the bartender says, “Pamplemousse!”

Attraction Not Persuasion

Pretending Not To Know The Obvious Is Exhausting

I have been a promotion writer for 30+ years. Essentially, writing promotion involves making true statements in such a way that readers are encouraged to arrive at false conclusions. For example, when I say our vinyl siding virtually never needs painting – that translates to – our siding needs painting.

This profession has never posed a moral struggle because, to me, the marketplace rule is caveat emptor and companies have the right to hire professional persuaders adept at putting products and services in the most positive light possible – so long as these hired guns do not intentionally misrepresent the truth.

However, when it came to recovery, and writing my books, I went to the opposite extreme. Rigorous, even brutal, honesty was my modus operandi, I understood that there was no alternative. When writing about serious matters like mental illness, evil, and alcoholism I quickly realized there was no room for preaching or persuasion, only the truth was important, only the story mattered.

Years spent in therapy and recovery netted a treasure trove of knowledge, not just about the hideous monsters that delighted in tormenting me, but also the tools and techniques of the healing process itself. Enthusiastic and happy about these positive developments I sought to share what I learned with my near and dear, and was met with various sorts of rejection. After a while, I stopped. One can only be hit in the face with a bull fiddle for so long.

I came to understand that people are, for the most part, invested in keeping you in your pigeonhole. If they have come to think of you as a self-destructive loser, continuing to do so makes them feel good about themselves. When you present as self-disciplined, confident, productive and – most egregious of all – happy – your new persona is upsetting and troubling. No amount of explanation will help them understand, or care, what you’ve been through. Only results matter.

Even before setting down the first word of INVISIBLE DRIVING I vowed to tell my tale with the mercilessness of a research scientist, embarrassment meant nothing to me. I applied the same formula to MOONLIT TOURS and WASHED UP, even though they are novels. When it comes to my personal writing, the poetry and lit, (and in an odd way, even the cartoons), I have no desire to persuade anyone of anything. 

Tell the truth, as you understand it, with clarity, precision and elegance – and make it entertaining. Don’t tell the readers anything; show them.