There Is No Need To Reinvent The Lemur

I have been a promotion writer for 30+ years. Essentially, promotion writing involves making true statements in a way that encourages readers to arrive at false conclusions. For example, when I say that our vinyl siding virtually never needs painting I’m actually saying our siding needs painting. “Ultimately it’s not what you don’t say that […]

Tristan Tzara, Marcel Duchamp & René Magritte Enter A Non-Existent Bar…

Nude Descending a Staircase, No. 2 – Marcel Duchamp Strolling through… WWW.ALISTAIRMCHARG.COM …one is inevitably struck by the austere minimalism, opulent use of white space, and painstaking attention to detail which combine to create a rarefied atmosphere at once calm, cool, and occasionally collected. “Ultimately it’s not what you don’t say that matters most so much as […]

Attraction Not Persuasion

I have been a promotion writer for 30+ years. Essentially, writing promotion involves making true statements in such a way that readers are encouraged to arrive at false conclusions. For example, when I say our vinyl siding virtually never needs painting – that translates to – our siding needs painting.This profession has never posed a […]